Abstract
This study aimed to analyze the marketing strategies implemented by the Muhammadiyah Business Center (MBC) and to find out as well as to analyze the company’s internal and external factors by using SWOT analysis, namely: Strengths, Weaknesses, Opportunities, and Threats. This research was field research, the data sources were primary and secondary data which were done through interviews, observation as well as the document collected by reviewing various relevant references as the focus of the research. Furthermore, the data analysis referred to the marketing mix of the 7P concept (Product, price, place, promotion, people, process, product psychological evidence.